![]() Initially, Nike focused on design and manufacturing, which helped the company surpass its competitors. Nike Marketing Strategy: The Beginningĭuring its over fifty years of existence, Nike’s marketing approach has evolved significantly. The company owes its success not only to innovative products, but also to a solid marketing strategy. We can only imagine the samples that have yet to be seen from Hiroshi Fujiwara.Since its founding in 1964, Nike (originally called Blue-Ribbon Sports) has become one of the world’s most recognizable brands, thanks to the famous “Swoosh” logo created by student Carolyn Davidson for a mere $35. ![]() Nike ACG Zoom Meriwether x fragment design (2011)įragment design x Nike Tennis Classic (2011)įragment design x Nike KD 6 Elite (2014) (featured on Ep.10 of Sneaker History Podcast) UNDERCOVER x fragment design x Nike Match Court (2010) fragment design x Nike Benassi Slide (2014) fragment design x Air Jordan 1 (2014) fragment design x Nike LD 1000 (2014) fragment design x Nike Sock Dart (2014) fragment design x Nike Hyperchase SP (2015) fragment design x Nike Air Trainer 1 (2015) fragment design x Nike Footscape (2009)įragment design x Nike Air Footscape (2009)įragment design x Air Jordan 3 (unreleased) worn by Hiroshi Fujiwara Let’s take a look at some of Hiroshi Fujiwara’s best fragment design x Nike collabs in no particular order because we’ll let you tell us which releases are your favorites.įragment design x Nike Air Footscape Motion (2010)įragment design x Nike SB Janoski (2013) fragment design x Nike SB Koston 1 (2013)įragment design x Nike Air Force 1 (2013) He’s even made movie appearances with Bill Murray, who was wearing one of those famous HTM collaborations in Lost in Translation. If you’ve ever seen the term HTM or HTM2, Hiroshi is the “H” in that legendary partnership with Nike’s Mark Parker and Tinker Hatfield. His list of creative collaborations includes countless brands ranging from the fragment design x Nike collabs we’ll be revisiting today, to Starbucks and even Louis Vuitton. Fujiwara is also credited for bringing Stussy to Japan, back in the early-to-mid ’90s. In short, there’s a reason he is commonly referred to as the “Godfather of Streetwear.” Hiroshi’s company GOODENOUGH is where two people you probably have heard of sharpened their skills as employees, NIGO of A Bathing Ape (BAPE), and Jun Takahashi, of UNDERCOVER and the recent NikeLab Gyakusou line. What is most impressive about Hiroshi’s fragment design x Nike collabs is that they stick to this same approach, nearly every time.īefore we get ahead of ourselves, it’s important to really understand just how much influence Hiroshi Fujiwara, and subsequently, his fragment design brand has influenced streetwear and sneaker culture. In a world of overdone, overexaggerated, and attention-seeking creators looking for the extra likes and retweets, Hiroshi Fujiwara’s approach to design and life is simple and purposeful. ![]() Hiroshi started fragment design in 2003 in Tokyo, Japan, after finding success with READYMADE, Headquarter, GOODENOUGH, Electric Cottage, Uniform, Head Porter, and a number of other projects and companies, including a number of magazines in both the print world and digital space. Hiroshi Fujiwara is one of the most respected creators in what I would call the Hypebeast world. Hiroshi Fujiwara of fragment design pic via Hypebeast ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |